RUTHERFORD, N.J. — After just over a year in operation, Top That! Donuts in Rutherford has become the go-to shop for the time-honored dessert.
You could forget about getting anything pre-made here at the family-owned business.
"Your donut is getting dropped in the fryer as you are in our store,” Brianna Rodriguez, a manager at the shop explained. “You will watch your doughnut be glazed and topped and then you get a hot doughnut served to you.”
Shop managers Rodriguez and Samantha Burgagni had to rework the way they did business after losing that made-to-order experience due to statewide shutdowns that went into effect due to the COVID-19 pandemic.
Instead they offered customers do-it-yourself donut kits.
While the alternative was a hit with their young customers, they say it was the comfort their donuts brought in a time of uncertainty that allowed the business to thrive.
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Check out @pix11news tonight at 5pm to see Top That! Donuts Rutherford featured on the segment “We’re Open!” Thanks so much to @andrewramostv for featuring us! We’re so thankful for all the support we have received throughout this time and we look forward to continue serving you fresh, warm made-to-order donuts! 🍩 . #donuts #topthatdonutsrutherford #rutherfordnj #livework07070 #thisisrutherford #donutselfie #donutwall #donutgrowup #donuts🍩 #doughnuts #donutlover #donutshop #donutlove #instafood #localbusiness #rutherford #🍩#donutoftheday #foodie #foodlover #donutlover #foodphotography #nyc #eeeeeats #sweet #shoplocal #summer #pix11news #wereopen
Now that they’re back open, masks are mandatory and social distancing is a must at the shop.
Whether you pull from the menu or go rogue by designing your own creation, the desert has become a sweet distraction of sorts for some their most loyal customers.
Top That! Donuts - Rutherford
8 Highland Cross
Rutherford, NJ 07070
To order, call or DM on them Instagram.