LOWER EAST SIDE, Manhattan — Like most businesses across the country, Roni-Sue’s Chocolates on the Lower East Side took a huge financial hit when statewide closures went into effect due to the pandemic.
“We went from everything to zero,” owner Ronda Kave told PIX11. “I mean we literally had no business except for whatever was coming through on the website.”
When the shop finally opened back up, it didn’t help that an ongoing MTA project out front along Forsyth Street was in full swing.
It was one hurdle on top of another, according to Kave.
“We are basically behind a 6-foot high fence so it’s almost impossible to see us,” she said. “You know we don’t get a lot of foot traffic as a result because often the streets are closed on both ends.“
Kave is spending a bulk of her time making the best out of this bad situation, pivoting her business online while maintaining her footing at the shop she’s called home for nearly a decade.
She’s even taking a popular segment of her business — chocolate Truffle classes — to Zoom.
“I could see potentially down the road maybe doing you know classes with families you know, who are already seeing each other you know as a unit,” she said.
While the pandemic has changed a lot of how she does business, it’s done little to change the sweet inventory.
Roni-Sues Chocolates is located at:
148 Forsyth Street
New York, NY
To check out their menu or order, visit their website. https://www.roni-sue.com/shop