SOHO, Manhattan — For most businesses, the COVID-19 pandemic was uncharted territory.
For Eileen’s Special Cheesecake in SoHo, its just the latest storm they have had to weather after being in business for nearly half a century.
“We weathered Superstorm Sandy, 9/11, two stock market crashes, a fire,” co-owner Bonnie Ponte told PIX11.
Not to mention gentrification. The bakery on Cleveland Place has outlived nearly every business in the neighborhood.
It was opened by its namesake Eileen Avezzano in the 70s. It’s now run by her two daughters, Holly and Bonnie, after her passing in 2018.
Loyalty from long-time customers has allowed it to stay afloat even through the toughest of times.
The pandemic was no different.
“The overwhelming excitement of us having our door open again for the locals, it was just — this is what my mother was all about,” Holly Maloney said.
That legacy continues to thrive today and just like the name suggests, the cheesecake is pretty special.
“It is truly a homemade product, there are no preservatives in our product, it’s only seven ingredients,” Maloney said.
With 40 flavors of cheesecake to choose from, there are no bad choices.
Eileen’s Special Cheesecake is located at 17 Cleveland Place in SoHo.