Founder: Yessenia Monserrate
Founded in: August 2015
Based in: Grand Concourse, Bronx
Link to website: https://newyoubeautybar.com/class/
Nearly five years ago, Yessenia Monserrate started New You Beauty Bar in the Grand Concourse section of the Bronx.
Her beauty salon provides an all-in-one shop, with appointments for nails, hair, lashes, and more.
"I wanted to be independent. That's why I opened it," Monserrate said. " I always wanted to work in the beauty industry and to help women in my own neighborhood."
On March 22, 2020, all non-essential businesses were ordered to close down in New York City for the foreseeable future. It was another measure being taken to curb the spread of the new coronavirus pandemic.
New You Beauty Bar was one of countless businesses that closed its doors.
Hear more from the interview with founder Yessenia Monserrate:
When her staff is able to return to work, Monserrate says that her team will be providing words of encouragement for their clients and offering services at a discount to get people through the door again.
In the meantime, for men and women who want to learn more about their beauty routines, she recommends watching YouTube tutorials and signing up for the upcoming New You Beauty Bar app.
"It's not only about looking good. You have to feel good as well," she said.
Until then, she's fighting to stay positive and keep her team's spirits high, though they are currently unable to work.
"We're patient, and we're praying," Monserrate said. "Stay calm, stay at home, and this too shall pass."