Founders: Rachel Hinds Liverman and Neha Govindraj
Founded in: June 2019
Based in: Tribeca, New York City
Link to website: https://www.getglowbar.com/
Nearly 10 months ago, a beauty bar specializing in 30-minute facial treatments opened its first location in Tribeca.
Meet Glowbar: A guided skincare experience with certified estheticians treating your skin in just half an hour, once a month.
Glowbar’s mission was to create another option in skincare, one that educated its consumers about their skincare routines.
“The skincare industry is so inundated with different brands and products. We wanted to make it simple,” said Rachel Hinds Liverman, co-founder and CEO of Glowbar.
Then, just a few months shy of the new business celebrating its first birthday, a global pandemic happened.
”It’s a time that none of us really anticipated,” said Neha Govindraj, co-founder and president of the company. “For us right now, the biggest thing is doing what we can to stay lean today so that we can hit the ground running when we’re back.”
Tactically speaking, Glowbar says it is on the lookout for government small business aid while continuing to focus on online product sales and maintain relationships with clientele.
Now, the brand is also doing virtual consultations to better serve its community. Glowbar has launched a digital platform called Skindex as a way for members to better understand skincare and have a question/answer forum.
“A lot of people are experiencing different things with their skin right now that they’ve never experienced before,” Hinds Liverman said. She recommends that people stick with their routine, even during the quarantine. “Wash your face morning and night. Your skin still needs to remain clean and hydrated.”
But, the company has had to make difficult decisions, too, to cut costs. On March 21, the co-founders let go of the nearly 20-person studio team.
“It’s the hardest decision that we’ve had to make in our career at Glowbar,” Hinds Liverman said. When they reopen their doors, the goal, the co-founders say, is to hire each and every team member back.
Until that day, they have a three-step strategy that they say will help Glowbar stay afloat during the coronavirus pandemic.
- The owners have launched a GoFundMe campaign to raise money for the estheticians and artists on the team. To date, Glowbar has raised $10,000, with the goal of doubling the fund to give each team member $1,000.
- Gift cards: The owners ask for a purchase of gift card sales for future facial appointments.
- Product sales: The company is continuing to ship skincare inventory through its website.
And for the Tribeca community, Glowbar leaves this message of hope: “You’re not alone in this. We’re all going through this. We’re all going to come through this together.”