Straighten your teeth for less with Smile Direct Club

11:21 AM, Feb 04, 2020

MIDTOWN, Manhattan — Research shows there are many benefits to smiling, but not everyone is happy with their teeth.

Your smile is part of your first impression, and that is why Meghan Powers said she decided to take action. She's straightening her teeth with the Smile Direct Club's clear aligners.

“I just needed some minor adjustments on the bottom. I was self-conscious when I laughed or smiled really big," she said.

Powers was looking for an affordable option that was also convenient.

Smile Direct Club disrupts the traditional, expensive model, chief clinical officer Dr. Jeffery Sultizer said.

“We leverage technology and because of that we can make it more accessible, more convenient. And it's significantly less, up to 60% less, than traditional settings," he said.

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Braces cost around $6,000. Smile Direct Club is priced at $1,895 — a $4,000 savings.

With that pricing and the expertise, business is booming.

“We have treated over 750,000 patients since the inception and we're growing every day," Sultizer said.

There are two ways to get started: Schedule an appointment and have 3-D images taken or order a delivery impression kit from Smile Direct Club.

The impression is sent to a state-licensed dentist or orthodontist who creates a personalized treatment plan. Once your prescription is sent to the lab, you'll receive a box with aligners.

The treatment last about six months.

“We are giving patients what they want and they need, and who doesn't want a straightened smile," Sultizer said.

If you're interested in learning more about straightening your teeth, head to

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