Fashion Our Future campaign promotes voter registration, turnout

Posted at 1:06 PM, Sep 15, 2020
and last updated 2020-09-15 13:18:26-04

NEW YORK — Fashion Our Future 2020 is a new campaign bringing fashion designers together to create items encouraging people to register to vote and go out and vote.

Fashion industry veteran Abrima Erwiah told PIX11's Marysol Castro how and why she co-founded the initiative.

The campaign also drives voter turnout by asking voters to dress up in their most stylish threads as they head to the polls and post a picture of their fashion statement.