Cosmetics tycoon Bobbi Brown reinvents herself

Posted at 3:55 PM, May 21, 2018
and last updated 2018-05-22 08:29:57-04

NEW YORK — Bobbi Brown: The woman, the makeup, the brand.

The Chicago native pioneered the natural look and for two decades, turned 10 lipstick colors in a global, billion-dollar brand.

Now, she has moved on to a new chapter.

"A year and a half ago, I left Bobbi Brown Cosmetics and I literally had no clue what is was going to do. I've been married 30 years, I raised three kids, and I went to work and I had this career and all of a sudden. I walked away from this company that is basically my first baby. I didn’t know what was going to happen," Brown said.

Through the years, her message has never changed.

"I really believe that women just need makeup to be a better version of themselves," Brown said.

The nine-time author is now encouraging beauty from the inside out.

She has rolled out a lifestyle company, Evolution 18, along with a website

"If you don’t have the health and wellness part, no matter what products you use, makeup or skincare is not going to help," Brown said.

Her wellness brand includes supplements, shakes, probiotics and a collagen cocktail. It made its debut on QVC.

"There are two powders. One of them, I call it the overnight powder. It's vanilla and 60 calories. What it does is it relaxes you at night before bed," Brown said.

But Brown's next act doesn’t stop there.

She has also designed a hotel with her husband, called The George, located in her adopted hometown of Montclair, New Jersey.

"We travel a lot. I really like hotels that are comfortable, not fancy. So we created a hotel of our dreams right in Montclair," Brown said.

When asked how she teaches women that it's OK to age and evolve, she said one have to tell themselves to calm down.

"Sometimes I look and I go, 'Oh my god, what happened?' But OK, it happened.  And guess what? In 10 years, I'm going to look back and say, 'Oh I was so young. What’s my problem?'" Brown said.

That's advice she lives by as she continues to find new things to do with her new message of wellness.

"I am going to work on a couple things I have never done before. What are they? Meditating and sitting in a chair and reading a book in the middle of the afternoon," Brown said.