NEW YORK — Cheerios is garnering some buzz by giving away wildflower seeds to help save the bees.
The popular cereal brand is distributing 100 million wildflower seeds to people nationwide, hoping to boost global bee populations. Planting the seeds will provide food for honeybees and pollinators to thrive and live.
Cheerios is partnering with Veseys to give out the seeds as part of the #BringBackTheBees campaign.
According to Cheerios’ website, 42 percent of bee colonies in the U.S. collapsed in 2015. Bees help pollinate 35% of the world’s food, and bumblebees pollinate everything from tomatoes to cranberries, blueberries and melons.
Cheerios has been a long advocate for bees. Its mascot, Buzz, has been noticeably missing from cereal boxes, replaced by a white cutout in the shape of the honey bee, to symbolize the loss of honeybees nationwide.
Cheerios has provided instructions on how to plant the seeds for the best results.
Find out how to get free wildflower seeds here .
For the first time, a bee species in the continental United States has been declared endangered by the U.S. Fish and Wildlife Service.
The rusty patched bumblebee is in worrisome decline and it is a race to keep it from becoming extinct, the agency said.
“Listing the bee as endangered will help us mobilize partners and focus resources on finding ways right now to stop the decline,” Wildlife Service Midwest Regional Director Tom Melius said.
The population of the rusty patched bumblebee has shrunk by 87% since the late 1990s, the wildlife service said.