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Paula Deen deletes photo of son in brownface after Twitter reacts

Posted at 12:28 PM, Jul 07, 2015
and last updated 2015-07-07 17:36:09-04

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NEW YORK – Paula Deen is once again being blasted for a lack of racial sensitivity after the former celebrity chef tweeted a photo of her son in brownface.

Deen, 68, posted a photo of herself as Lucille Ball and her son Bobby dressed as Ricky Ricardo, who was played by Cuban-born actor Desi Arnaz, with his face painted a yellowish-tan color.  Deen tweeted, “Lucyyyyyyy!  You got a lot of esplainin’ to do #TransformationTuesday @BobbyDeen.”

Deen is blaming her social media manager for the Twitter snafu, her representative told PIX11, and said that the image was taken from a Halloween 2011 Food Network episode of Paula's Best Dishes.  She confirmed Tuesday that the social media manager has since been fired.

The former Food Network chef was blasted by the public in 2013 and ultimately fired after admitting to using the n-word and making statements deemed by many to be shockingly insensitive.  Retail giant Wal-Mart, Smithfield Foods, QVC and Caesars Casinos also cut ties with her.

"I is what I is, and I'm not changing," Deen told Matt Lauer in a "Today" show interview. "If there’s anyone out there that has never said something that they wish they could take back, if you’re out there, please pick up that stone and throw it so hard at my head that it kills me.”

She has since been working on a comeback and trying to reinvent her image as a lovable Southern chef, but Thursday's tweet looks like it's going to hurt her.

Deen issued the following statement Tuesday:

Paula Deen’s Social Media Manager posted a picture this morning of Paula and Bobby Deen dressed in costume as Lucy and Ricky, from I Love Lucy. This photograph is from a Halloween episode of Paula’s Best Dishes that aired in 2011.

Paula immediately had this picture taken down as soon as she saw the post and apologizes to all who were offended. As such, Paula Deen Ventures has terminated their relationship with this Social Media Manager.  

The tweet was scrubbed from her account, but far too late to escape notice: