What’s behind the marketing trend featuring plus-sized women

Posted at 12:00 PM, Jun 25, 2015
and last updated 2015-06-25 12:00:37-04

Bathing suit season has arrived whether you are ready for it or not!

Whatever your body type, you should be proud to show it off like plus-sized model Denise Bidot who was featured a in new swimsuit ad campaign where she proudly showed off her curves and cellulite.

Plus-sized model and image consultant Berandett Vajda talks about his new marketing trend.