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Amazon ‘Fire Phone’ to take impulse buying to next level

Posted at 10:09 PM, Jun 18, 2014
and last updated 2014-06-18 22:01:02-04

Amazon has something new in store for the tech savvy smartphone user mesmerized by whatever product or “thing” on their screen at any given moment.

It’s called the “Fire Phone,” Amazon’s first foray into the smartphone market.

It’s equipped with a feature called “FireFly,” which enables a user to point the camera at a product, and immediately call up the corresponding Amazon.com product page.

In other words, it’s feature that takes the impulse purchase to the next level.

Financial analyst Scott Gamm says traditional brick and mortar retailers also have good reason to worry about a device that aims to essentially tether Amazon to a customers.

But private retailers like Blades in SoHo say they’re ready for the Amazon challenge.