WEST VILLAGE, N.Y. (PIX11) – A Manhattan-based marketing firm, ThinkModo, decided to prank a local coffee shop in West Village by spooking customers with supernatural effects used for a ‘Carrie’ trailer.
The firm spent a day rigging the coffee shop for the stunt and then captured people’s reactions for two days.
The video titled “Telekinetic Coffee Shop Surprise” was posted to YouTube and within 12 hours reached over 3.7 million views.
In the video, firm promoters are preparing for the prank. They set up a fake wall and remote controlled tables and chairs. Actors, actresses and a stuntman were placed in the coffee shop as they prepared to spook customers.
While the coffee shop is in business, a customer (actress) is enjoying her coffee with her laptop on the table when another customer (stuntman) accidentally spills coffee on her. The actress gets angry and screams, “You know what? Just get away from me!” before lifting the stuntman against the wall. The actress then pretends to move tables and chairs as customers try to get out of her way.
Shocked and confused customers scream and some run out of the shop. While many were shocked, some filmed the incident with their phones while others were highly amused.
The revamped Stephen King thriller “Carrie” hits theaters Oct. 18.