Controversial ‘Happy Prostitute’ ads pulled down in Brazil after backlash

Posted at 2:13 PM, Jun 06, 2013
and last updated 2013-06-06 14:13:32-04

brazil happy prostitutes

SAN PAULO, Brazil (PIX11) — A controversial — and bizarre — series of online ads promoting safe sex with prostitutes was taken down Tuesday by Brazil’s health ministry after critics claimed it promoted prostitution.

The online campaign that featured “I’m happy being a prostitute” slogan was geared to encourage hookers to not shy away from seeking treatment for sexually transmitted diseases and reduce the stigma suffered by them.

As reported by the AP, Health Minister Alexandre Padilha spoke to reporters about the decision to remove the ads.

“I don’t think this is a message the ministry should be sending,” he said. “Our campaigns orient people how to avoid sexual transmitted diseases.”

Following the health ministry’s publication of the ads on its website and social media last weekend, it sparked widespread disapproval from the public and Brazilian legislators.

Brazil, where prostitution is legalized, will host the FIFA World Cup in 2014 and the Olympics in 2016.