The Jersey Shore is ready for a summer comeback

Posted at 6:57 PM, May 25, 2013
and last updated 2013-05-26 09:51:22-04

New Jersey shore towns — bouncing back from the destruction caused by Hurricane Sandy — were hoping for big crowds this Memorial Day weekend.  But the cold, wet and windy weather has kept many people home.

Though business owners along Jenkinson’s boardwalk in Point Pleasant Beach were disappointed, they were at least happy to be able to open their doors to customers eager to support them.


“Getting everything fixed, getting everything ready, I was counting on a big weekend.  It’s a big barometer of what it’s going to be like down here for the shore this summer,” said  Ed Brannagan, a manager of Martells, a popular restaurant and bar.

On Friday, Governor Christie kicked off the beach season, talking up tourism, a $38 billion industry in the Garden State.  Among other places in his Memorial Day weekend road trip, he’s made brief appearances in Seaside Heights and Point Pleasant Beach.

“He’s always been supportive of us,” said Toby Wolf, marketing director for Jenkinson’s boardwalk.  “He’s been very active, letting people know the Jersey shore is open for business.  That’s really important to us because the summertime is where we make all of the tourism dollars for the local economy.”

President Obama is expected to make stops along the Jersey shore on Tuesday.