Snapple co-founder Leonard Marsh died in his Manhasset home on Tuesday, the Dr. Pepper Snapple Group has confirmed.
Marsh founded the beverage company in New York in 1972 alongside his brother-in-law, Hyman Golden and a friend from childhood, Arnold Greenberg. It was originally called Unadulterated Food Products, and was marketed to health food stores. Marsh worked as a window washer before starting the company — which he would later lead as CEO.
Snapple created a niche market for so-called new age flavors that deviated from the classic soda lineup. The addition of flavored teas and juice mixes caught the consumers’ attention — thanks to Snapple’s notoriously quirky advertising.
Highly successful, Quaker Oats Co. paid $1.7 billion for the beverage company in 1994, after which Marsh continued to work as executive vice president until he retired.
“We’re saddened to learn of the passing of Mr. Marsh,” wrote Jim Trebilock, the executive vice president of marketing for the Dr. Pepper Snapple Group, in a statement. “He, along with his partners Arnold Greenberg and Hyman Golden, brought the best stuff on Earth to the masses. Today we tip our Snapple cap in his honor.”