CHICAGO (PIX11) – A new ad campaign aimed at reducing teen pregnancy is turning some heads. That’s because they feature images of pregnant boys.
The ads rolled out in Chicago this week on billboards, buses, and trains. The Chicago Department of Health says it chose the images because it wanted to stress that teen pregnancy is not just the girl’s responsibility–that the financial and emotional strain will weigh heavily on the young men involved as well.
The ads have been strategically placed near local high schools where teen pregnancy rates have jumped in the last year.
A similar campaign ran in Milwaukee last year, and officials there say they had a successful impact on reducing teen pregnancy there.
Earlier this spring the New York City Health Department rolled out their own anti-teen pregnancy ad campaign , that also caused a bit of controversy.