Trends With Benefits: H&M is going green

Posted at 7:54 PM, Apr 03, 2013
and last updated 2013-04-03 20:10:35-04

Manhattan, NY – With more and more people making an effort to go green, fashion retail giant H&M is launching an eco-friendly fashion line called the Conscious Collection to encourage its customers to care about sustainability.  Plus, the company is starting a green program to get people to recycle their old clothes for a discount on new ones!

“Customers today are becoming more aware of these issues and this is a way of offering them a better choice,” said H&M’s Fashion Sustainability Coordinator Catarina Midby.

All of the clothes in the collection are made with organic cotton and recycled materials.

“The whole collection is very much movie star, Hollywood style glamour,” said Midby, who says some celebrities have recently  shown their support for the company’s green efforts by wearing their clothes, including Zoe Deschanel of the sitcom ‘New Girl.’  In fact, actress Helen Hunt wore H&M on the red carpet for the Oscars to show her support for the eco-friendly effort.

The latest line is formal wear for men and women, like cocktail dresses, prom gowns and three-piece-suits for men.

One of the gowns has a tulle skirt made from recycled plastic bottles.

The cost of the collection ranges from $34.95 to $299.95.

The company’s eco-friendly effort goes even beyond their new collection with their Global Garment Collecting program.  Recycle bins will be set up in every store across the country so that customers can come in and drop off old clothes, from any brand, in order to receive 15% off a single new purchase.

“So many textiles go to landfills, so this is our way of encouraging people to recycle their clothes and they will get a discount voucher in return.  The whole idea for us is to recycle clothes in order to get new materials and make new clothes out of the old ones.”

THURSDAY:  To get 25% off your Conscious Collection purchase, go to the H&M store on 5th Avenue (and 51st Street) on Thursday only!