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NYC photog ripped off by DKNY gives money to Bed-Stuy YMCA

Posted: 8:26 PM, Feb 27, 2013
Updated: 2013-02-27 20:30:26-05

DKNY approached NYC-based photographer Brandon Stanton with an offer of $15,000 to uses his images in several window displays.

Stanton, who runs the street portrait site Humans of New York , declined, but DKNY went ahead and used them anyway.  When he discovered his pictures were being used without his consent, Stanton only asked that the clothing company make a donation of $100,000 to the Bed-Stuy YMCA.

DKNY agreed to pay a quarter of that, so Stanton created a an Indiegogo campaign to raise the rest, “Because sending kids to summer camp is always in fashion.”

Stanton DKNY

DKNY approached NYC-based photographer Brandon Stanton with an offer of $15,000 to uses his images in several window displays.

Stanton is trying to raise $100,000 because “That would send a full 300 kids to summer camp for two weeks.  Can you imagine the impact that would have?  In some neighborhoods, the YMCA plays a critical role of stability and community.  My neighborhood is one of those neighborhoods.

$100,000 = 300 KIDS
LET’S SEND EVERYONE TO SUMMER CAMP!”

He is currently 25K short of his goal with 55 hours left.