DKNY approached NYC-based photographer Brandon Stanton with an offer of $15,000 to uses his images in several window displays.
Stanton, who runs the street portrait site Humans of New York, declined, but DKNY went ahead and used them anyway. When he discovered his pictures were being used without his consent, Stanton only asked that the clothing company make a donation of $100,000 to the Bed-Stuy YMCA.
DKNY agreed to pay a quarter of that, so Stanton created a an Indiegogo campaign to raise the rest, “Because sending kids to summer camp is always in fashion.”
Stanton is trying to raise $100,000 because “That would send a full 300 kids to summer camp for two weeks. Can you imagine the impact that would have? In some neighborhoods, the YMCA plays a critical role of stability and community. My neighborhood is one of those neighborhoods.
$100,000 = 300 KIDS
LET’S SEND EVERYONE TO SUMMER CAMP!”
He is currently 25K short of his goal with 55 hours left.