DKNY approached NYC-based photographer Brandon Stanton with an offer of $15,000 to uses his images in several window displays.
Stanton, who runs the street portrait site Humans of New York , declined, but DKNY went ahead and used them anyway. When he discovered his pictures were being used without his consent, Stanton only asked that the clothing company make a donation of $100,000 to the Bed-Stuy YMCA.
DKNY agreed to pay a quarter of that, so Stanton created a an Indiegogo campaign to raise the rest, “Because sending kids to summer camp is always in fashion.”
Stanton is trying to raise $100,000 because “That would send a full 300 kids to summer camp for two weeks. Can you imagine the impact that would have? In some neighborhoods, the YMCA plays a critical role of stability and community. My neighborhood is one of those neighborhoods.
$100,000 = 300 KIDS
LET’S SEND EVERYONE TO SUMMER CAMP!”
He is currently 25K short of his goal with 55 hours left.