Two pilots and and four other passengers are also missing in the suspected crash, Mexico’s transportation ministry said in a statement.
The plane took off from Monterrey, Mexico, at 3:15 a.m. and lost contact with air traffic controllers about 60 miles away, the statement said.
The Mexican-American singer had a concert in the northern Mexican city Saturday night, according to her website.
Born in Long Beach, California, to Mexican immigrant parents, Rivera, 43, released her debut album in 1999. She sings traditional Mexican ballads.
Her “I Love Jenni” reality show began airing on Telemundo’s mun2 network last year.
In October, People en Espanol named Rivera to its list of the 25 most powerful women.