Beginning Dec. 3, Toys R Us in Times Square will be open 24 hours thru Christmas

Posted at 10:53 AM, Dec 03, 2012
and last updated 2012-12-03 10:53:42-05

The Toys R Us in Times Square is giving new meaning to the phrase “shop till you drop.”

Starting today, the store will stay open 24 hours a day all the way through 10pm Christmas Eve.

The store hopes the extended hours will translate into increased holiday sales.

Last year, the store was open for 200 hours straight.  This time they’re more than doubling that.